Winning India's EV Market Will Require More Than Affordable Cars, Experts Say at VinFast Forum in Vietnam

Winning India's EV Market Will Require More Than Affordable Cars, Experts Say at VinFast Forum in Vietnam

Industry experts, journalists and automakers at a VinFast forum in Vietnam concluded that India's electric vehicle revolution will depend on consumer confidence, reliable ownership experiences, supportive government policies and robust charging infrastructure rather than lower vehicle prices alone. The discussion highlighted rising EV sales, long-term ownership costs and the future of sustainable mobility.

India's rapidly expanding electric passenger vehicle market has reached a critical turning point, but industry experts believe that lower prices alone will not be enough to convince millions of mainstream buyers to switch from conventional vehicles. During a VinFast-hosted forum in Vietnam, journalists, automotive experts and industry leaders agreed that accelerating electric vehicle adoption in India will depend on building consumer confidence through a seamless ownership experience rather than focusing solely on affordability.

Even before the Iran conflict triggered a sharp rise in fuel prices, India's electric passenger vehicle market had already begun gaining strong momentum. The shift was driven by increasing consumer awareness and changing family purchasing decisions. Experts noted that rising concerns over air pollution in major cities such as Delhi, along with growing awareness of climate change, have significantly influenced consumer attitudes toward electric mobility. They also observed that vehicle purchases in India are typically family decisions, with children increasingly influencing buying choices. Younger family members are often attracted to the modern styling and advanced technology offered by electric vehicles, encouraging families to consider electric models.

The recent conflict in the Middle East further strengthened an existing trend as consumers increasingly evaluated not only the purchase price of a vehicle but also its long-term ownership costs.

According to the Federation of Automobile Dealers Associations, India recorded retail sales of 31,823 electric passenger vehicles in June, marking the highest monthly figure on record. The volume was more than double that of the corresponding period last year and increased electric vehicle penetration to 7.7 percent of total passenger vehicle sales, compared with 4.8 percent a year earlier. Alternative-fuel vehicles, including electric vehicles, hybrid models and compressed natural gas vehicles, also accounted for more than 40 percent of passenger vehicle sales for the first time.

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Despite this rapid growth, electric passenger vehicles continue to represent a relatively small share of India's annual passenger vehicle market, which exceeds four million units. While consumer interest continues to rise, industry experts believe that converting this interest into actual purchases remains the biggest challenge.

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That issue formed the central theme of the VinFast discussion in Vietnam, where participants examined the factors required to move electric vehicles into India's mainstream market. Although opinions differed on several aspects, participants reached a common conclusion that widespread adoption of four-wheeler electric vehicles will require much more than lower battery costs or additional charging stations. They argued that consumers must feel confident that electric vehicles can integrate smoothly into their everyday lives.

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Industry experts said the buying process is increasingly shifting away from comparing showroom prices toward evaluating the total cost of ownership over several years.

Shams Raza Naqvi, Senior Editor at car&bike, said that the narrowing price gap between electric vehicles and internal combustion engine vehicles has changed consumer priorities. He stated that the initial purchase cost is becoming less of a concern because the price difference continues to decline. Instead, buyers are increasingly focused on the recurring expense of spending between 5,000 and 6,000 rupees at fuel stations compared with the significantly lower cost of charging an electric vehicle at home.

Dr. Javeid Khan, Automotive Reviewer at CarAdvice, supported this assessment by highlighting the impact of rising fuel prices on consumer behaviour. He said fuel prices have increased sharply, sometimes several times within a single week, making the considerably lower running cost of electric vehicles one of the strongest factors influencing Indian buyers.

Participants also noted that technological improvements have strengthened the appeal of electric vehicles. Dr. Khan explained that electric vehicles, once viewed primarily as second or third family cars for daily commuting, are becoming increasingly suitable for long-distance travel as driving ranges have expanded to between 450 and 500 kilometres.

However, despite these improvements, ownership concerns continue to influence purchasing decisions. Panelists identified range anxiety, inconsistent charger availability, fragmented payment systems and uneven highway charging infrastructure as persistent obstacles. Residents living in apartment complexes often face difficulties installing home charging facilities, while concerns regarding battery lifespan, resale value and fire safety continue to shape perceptions among first-time buyers.

Experts concluded that India's electric vehicle challenge is no longer centred on making vehicles less expensive but rather on making ownership more predictable and dependable.

Automakers believe that improving the ownership experience represents the most effective way to encourage wider adoption. While competitive pricing attracts customers to dealerships, participants argued that the overall ownership ecosystem ultimately determines purchasing decisions. Manufacturers are therefore competing not only through vehicle specifications but also through charging infrastructure, after-sales service and long-term customer support.

Tapan Ghosh, Chief Executive Officer of VinFast India, said that expanding electric vehicle adoption requires cooperation between customers, governments and original equipment manufacturers. He emphasised the need for governments to continue supportive tax policies until the market reaches a decisive growth stage while urging manufacturers to make electric vehicle ownership less intimidating for consumers.

VinFast has adopted this approach by developing a comprehensive ownership ecosystem alongside its vehicle portfolio. In addition to expanding charging and service networks, the company is collaborating with third-party providers to strengthen after-sales support. VinFast also offers free charging, complimentary maintenance, a residual value guarantee and warranties extending up to 10 years, depending on the vehicle, with the objective of reducing ownership concerns.

Participants agreed that consumer confidence depends as much on supporting infrastructure and service networks as on vehicle performance itself. Those who recently visited Vietnam said the country's extensive charging infrastructure, developed by VinFast's sister company V-Green, demonstrated how widespread electric vehicle adoption can become when charging facilities are reliable and easily accessible.

Ranojoy Mukerji, Assistant Editor at The New Indian Express' Indulge, said that visitors immediately notice the large number of electric vehicles operating on Vietnamese roads. He added that seeing hundreds of vehicles charging simultaneously removes the psychological barrier that many consumers associate with electric vehicle ownership.

The discussion also highlighted the continuing importance of government policy. Participants called for greater regulatory clarity, sustained investment in charging infrastructure, innovative financing solutions from banks and non-banking financial companies, and stable long-term policies capable of providing confidence to both consumers and manufacturers.

VinFast, listed on NASDAQ under the ticker VFS and operating as a subsidiary of Vingroup JSC, is a dedicated electric vehicle manufacturer focused on making electric mobility accessible to a wider population. Its current product portfolio includes electric sport utility vehicles, electric scooters and electric buses. The company is pursuing global expansion by rapidly increasing its distribution and dealership network while expanding manufacturing capacity across key markets in North America, Europe and Asia.

The forum underscored that India's electric vehicle transition has entered a new phase in which affordability alone is no longer the defining factor. Industry leaders concluded that sustained growth will depend on creating a reliable ownership ecosystem that gives consumers the confidence to embrace electric mobility as a practical everyday choice.

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